Interested in Sponsorship?
Please fill out our Inquiry Form so that we will be sure to communicate as the event approaches.
About the Festival
The Great American Beer Festival (GABF), the country’s preeminent beer festival and competition, will return in-person in 2022 to celebrate its 40th anniversary.
Learn about event facts & figures, attendee demographic information and more! View our 2019 GABF Post Event Report.
Sponsorship Packages
Please read the Terms and Conditions for participating in the Great American Beer Festival.
Use the Sponsorship Matrix to compare sponsorship level benefits to find the right fit for you.
Learn about event facts and figures, attendee demographic information and more! View our 2019 GABF Post Event Report.
Official Sponsor Details
If you are looking to give your company a high profile at GABF, this level will deliver, with naming rights for a festival asset, a premier exhibit space, logo placement on all GABF collateral, including billboards, posters, postcards, national print advertising, and so much more.
We’ll work with you to achieve your marketing goals and help you get the very most out of the event. There are only a select few sponsors at the official level, so your company stands out above all the rest.
Brand Your Company at the Festival
Following are current assets that you can brand within the festival. Or, bring us your idea!
| Hotel Key Card | Welcome Reception | Paired™ Pavilion | Volunteers |
| Official Nightly Event | You Be The Judge | Sustainability Education Area | Saturday Brewers Hospitality |
| Beer Service Team | Brew Pub Pavilion | Beer & Food Pavilion | Ticket Offer to Attendees |
| Photo Sponsor | Attendee Bag | Award Ceremony | Pocket Brewery Guide |
| Brewers Registration | Lanyards | Wrist Bands | Main Stage |
| Brewers Studio | Mobile App | Designated Driver Lounge |
When your company signs on as an Associate Level sponsor, you’ll have the choice between festival asset naming rights or premier exhibit space, an incredible hospitality package, plus logo placement on all GABF collateral, banner placement in the festival hall, website banner advertisement, and more.
You’ll enjoy being amongst a small group of sponsors at this level for utmost visibility on posters and postcards sent throughout the nation, as well as national print advertising.
See a detailed overview of Associate Sponsorship Packages
The Great American Beer Festival offers the perfect opportunity for Red Robin to reinforce its beer focus and showcase its passion for beer. With 800 breweries, 150 sponsors and more than 60,000 attendees expected, Red Robin saw the Great American Beer Festival as the perfect place to reinforce its beer focus and showcase its passion for beer among the nation’s best breweries, brew masters and its peers.
Sheila Zimmerman, Assistant Marketing Manager, Red Robin International, Inc
Exhibiting Package
Enjoy great access to the 800 breweries at the festival as well as target attendees via social promotions on Facebook, Twitter and Instagram. This level sets you apart in a big way by allowing offering access to benefits that aren’t necessarily seen in other packages.
Non-Exhibiting Package
Our Patron Sponsors enjoy phenomenal viability to breweries in attendance. Host a brewers hospitality where you can place materials or have your own event and let us market it for you. A great hospitality package ensures you the opportunity for lots of networking.
See a detailed overview of Patron Sponsorship Packages
Is your brewery ready to step up your marketing efforts and promote your brand to the largest, most receptive beer enthusiast audience found anywhere in North America? GABF offers a Featured Craft Brewery Sponsorship that will elevate your brewery’s profile.
Included with a Featured Craft Brewery sponsorship package is a 10’ x 10’ booth space, electronic banner(s) within the festival, all-access sponsor badges, extra tickets for your staff or customers, and your brewery’s logo highlighted as a sponsor on all related festival collateral.
This sponsorship opportunity will help your brewery reach and influence festival attendees, stand out among the other 800+ breweries in the festival, as well as brand your brewery’s name with the most prestigious beer festival in the country.
| Taxable Barrels | 10’ x 10’ End-Cap Booth | 10’ x 20’ End-Cap Booth |
|---|---|---|
| 0 – 50K | $4,500 | $8,500 |
| 51 – 100K | $5,000 | $9,000 |
| 101K – 250K | $6,500 | $12,000 |
| 251K – 6 million | $8,000 | $15,000 |
Signing on as a Premier Supporter guarantees your company can exhibit at the festival whenever you’re ready to confirm participation.
Exhibiting Package
If your company is looking to make the most of your marketing budget, this sponsorship level delivers with an exhibit space, logo placement on all festival collateral, website banner advertisement, and more.
Non-Exhibiting Package
This package is designed to get your brand in front of breweries in the festival and reach all attendees without having a booth presence. You enjoy a great hospitality package to enjoy networking before, during and after the festival, as well as advertising on the website, and on event signage.
See a detailed overview of Premier Sponsorship Packages.
Due to the extremely high demand for booth space and limited space in the festival hall, Premier Supporters and above are confirmed through July. Thereafter, space is offered to Supporters wanting to exhibit that have been placed on our Wait List form. All non-exhibiting sponsors are confirmed immediately.
Exhibiting Package
This is the most economical level of sponsorship and includes a 10’ x 10’ exhibit space, logo placement on all festival collateral, banner placement in the festival hall, website banner advertisement and more.
Non-Exhibiting Package
Beer industry professionals know that GABF is the best way to reach both consumers and industry members, which is why this sponsor level is ideal if your company is doing business with beer. Your company will receive logo placement on all festival collateral, banner placement in the festival hall, and materials that help you reach breweries such a registered brewery mailing list.
See a detailed overview of Supporter Sponsorship Packages
Contact us for more information!
Kari Harrington
Business Development Manager for Advertising & Sponsorship (West)
+1-303-447-0816 x167
Kevin Doidge
Business Development Manager for Advertising & Sponsorship (East)